Last week I had the opportunity to sit in on a series of discussions hosted by the Grenada Hotel and Tourism Association (GHTA), held at the Flamboyant Hotel. The sessions spanned a period of two days and covered topics ranging from branding, to the use of social media tools to boost presence and brand identity. The overarching purpose of these meetings was to detail, to its members, the projects undertaken by the GHTA in the past year and to present their plans for the year 2015/2016.
Some of the interesting items, by my measure, were the unveiling of a new website to help with their E-Marketing campaigns and the launch of a new mobile application to promote tourism related businesses. Additionally, I was privy to a first hand view of nine remarkable video productions geared towards strengthening Grenada’s marketing efforts.
While I must admit these sessions were quite insightful, what I appreciated most about having been there was the opportunity to discover. Being Grenadian it should have meant, when shown videos and pictures of our pristine offerings, surprise should not have been an expected reaction. However, having been away from Grenada for the past two years afforded me the chance to once again celebrate being Grenadian; not by virtue of birth, but instead, by virtue of a renewed perspective.Dive Deeper into this entry